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In the beginning,
there was a story.
And the story continues.

Wherever there’s a tale, there’s a change. We believe nothing touches, entertains and transforms like a story. At the Story Loft, we’re a group of storytellers that set stories to work: for communication design,
learning & development, and performances.

In the beginning,
there was a story.
And the story continues.

FROM OUR OWN BOOK

We are a few friends who got together to create stories with words, pictures, film, poetry, music… A small, vibrant team that works out of a sun-drenched loft, surrounded by musical instruments, cameras, canvas and paint. We all walked in from different, yet closely connected worlds: advertising, film, creative writing, fine art… Together, we have spent over 50 years in our respective fields. We’ve worked with some of the world’s most respected organisations and brands from diverse arenas: healthcare, tourism, fashion, infrastructure, education, retail, finance & banking, social… We’ve created stories that have touched hearts as well as bottom-lines. You, too, must drop by sometime for a Chai, a story and some music!

THE TALES WE SPIN

Communication
design

Performances

Learning &
development

OUR BRAND STORIES

SUCCESS STORIES

A Novell handbook

When Novell wanted a Managers’ Handbook that would excite and engage the user, we brought to life a new Bible: A Gospel of Guidelines. This compact paperback emulated the Bibles of yore in look and feel, and caught the users’ imagination so much, it went into its second edition. And yes, managers’ awareness about processes and practices improved multi-fold.

A Novell handbook

Moving stories

some BRANDS we touch

some CHARACTERS

Pramod started his career photographing weddings and developing black-and-white images. After 25 years in advertising, writing copy and directing campaigns, he caught up with his old muse – poetry. Today, Pramod is a performing storyteller, author and coach. Yes, he also takes black-and-white pictures of very colourful stuff, and has a 3-member band called The Rickshaw Muse.

Zac is the quietest of us all. His Zen-like poise and deeply resonant moods help us add meaning to every story. With his legendary way with people and verse, Zac chairs our monthly poetry event, called – you guessed it – Poetry With Zac. Now in his 4th year, Zac loves listening to Jack Johnson when he’s not chasing cats.

Shikhin is a footballer, automobile enthusiast and art director. He creates vibrant stories for diary products, jewellery, fashion, FMCG and organic food; his work for the traffic police created quite a flutter in the media. Got a long weekend? Ask Shikhin for a ride towards the Ghats, with a few stories to spare.

… and some.

YOUR VOICES

The essence and story of our venture
MyBoTree
took shape and found wings Thanks to
our partnership
with Pramod Shankar.
Working with the team at StoryLoft is a
creative,
fun & learning experience that we
always cherish!

In the beginning, there was a story. And the story continues.

In the beginning, there was a story. And the story continues.

In the beginning, there was a story. And the story continues.

FROM OUR OWN BOOK

THE TALES WE SPIN

Communication design

Performances

Learning & development

OUR BRAND STORIES

SUCCESS STORIES

A Novell handbook

A Novell handbook

A Novell handbook

A Novell handbook

Moving stories

some BRANDS we touch

some CHARACTERS

… and some.

YOUR VOICES

In the beginning,
there was a story.
And the story continues.

In the beginning,
there was a story.
And the story continues.

In the beginning,
there was a story.
And the story continues.

Communication
design

Learning &
development